INTEGRATED COMMUNICATIONS
Europlus sales campaign
During Europlus campaign, companies and state institutions in Riga and Latvian regions were offered to take part in a lottery with the following grand prize: DHL delivers a basket with delicious surprises to the winner’s work place every Monday for three months.
The cards of the lottery participants were sent to all subscribers of newspapers Dienas Bizness and Bizness&Baltija in Riga. In addition to the lottery provisions the card bore a special lottery number which had to be registered and one overland express parcel had to be sent via DHL Europlus, then a company could participate in the lottery.
Only 50 representatives of companies working in various fields received an exclusive parcel from DHL within the same campaign – mobile phones for more convenient communication. The consignees could keel the telephones and use them.
